This book has almost 300 pages, 35 solutions and above all – unlike what you might expect – a lot of chuckles. Roadmap to Utopia is a unique book in its genre as it brings a ton of scientific knowledge and complexity in a highly visual and readable, and sometimes even funny, book.
Currently, three models serve as foundational blocks for a Happonomy. One model helps to determine value (the Happonomy Value Canvas), a second serves as a legal organisational blueprint to allocate value more holistically, and a final systemic model provides a different, sustainable money system.
At the intersection of different fields within economics, biology, cognitive sciences and psychology, as well as ethics and technology, we drive research within a new field. Because the phrase ‘positive economics’ has already been taken – thanks to Milton Friedman – we have dubbed it ‘positive behavioural economics’, or ‘happonomics’.
