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benefits of gaming into everyday activities, making them more fun and eventually more effective. Here's how this might work for you.
SuperBetter.com
A while ago I read the book “
Reality is Broken” by Jane McGonigal. She describes some great examples of
how gaming or gamification can improve your life. She created
www.superbetter.com, a concept she conceived when recovering from a concussion. It is based on setting and achieving a goal every day. You can set these yourself or ask your friends to do so. The sense of
accomplishment you get out if this makes you feel better and helps you work towards your recovery or any other goal. She also gives other examples where an online gaming community is used to solve complex mathematical problems.
A game has four characteristics: a clear goal, rules, a feedback system and it needs to be
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Health
A great example described in her book is
Nike+. Nike has developed a whole ecosystem to help you exercise more. The basics are simple. A device (iPhone, iPod, FuelBand or SportWatch) tracks your movements during the day and converts it into
NikeFuel, a single universal way to measure movement for all kinds of activities. You set a daily goal and get trophies for achieving them. It will make you exercise more, use the stairs instead of the elevator, or park your car further away, just to get more NikeFuel.
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Some companies also involve the outside world in their competitions. The idea is similar, but you open this up to an outside crowd. The key here is to
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A prime example of this is
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Social Innovation
www.swarmapp.com evolved from Foursquare, which allows people to share their location with friends. The old Foursquare version allowed you to become the mayor of a place where you checked in regularly. You could also win some cool badges when you checked in to specific places – like ski-bum (by checking in to ski areas) or Warhol (for art exhibitions). This encouraged people to check in. Of course this was good for
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Keep gaming
I hope I have convinced you that gaming could have a very positive effect on your life. Encouraging people to do something for a prize is powerful, but making it voluntary makes it even more effective. In a business setting, it has started to gain ground, although I believe it is still underutilised. One lesson I learned is that the size of the incentive is not what matters.
When you can challenge people in a fun way, the mere fact of being able to contribute is all that matters.
Want more?
Want more? Don't be sad that the article is over! We got plenty of other exciting stuff to share with you.
Subscribe to our bi-monthly newsletter and we'll keep you up to date with our latest news!"
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A while ago I read the book “
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www.superbetter.com, a concept she conceived when recovering from a concussion. It is based on setting and achieving a goal every day. You can set these yourself or ask your friends to do so. The sense of
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NikeFuel, a single universal way to measure movement for all kinds of activities. You set a daily goal and get trophies for achieving them. It will make you exercise more, use the stairs instead of the elevator, or park your car further away, just to get more NikeFuel.
Business gaming
Gamification can be used in a business setting to
boost the creativity of people within organisations. There are several software platforms out there that help you set up internal competitions. The aim is to enable everyone to create their next products or services. By adding the gaming aspect to it, you
motivate the employees to participate.
One platform is based on an online stock market. You post your idea online and assemble a team around it. Together you write a business plan for your idea. In addition, you can have employees who can invest virtual cash into your ventures. The goal is to get the highest market value for your idea. The investors need to get the highest investment portfolio. This way the best ideas float to the top. As it should be for a real game, this is all voluntary and probably explains the success. But it also shows that there is a big
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Some companies also involve the outside world in their competitions. The idea is similar, but you open this up to an outside crowd. The key here is to
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A prime example of this is
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Social Innovation
www.swarmapp.com evolved from Foursquare, which allows people to share their location with friends. The old Foursquare version allowed you to become the mayor of a place where you checked in regularly. You could also win some cool badges when you checked in to specific places – like ski-bum (by checking in to ski areas) or Warhol (for art exhibitions). This encouraged people to check in. Of course this was good for
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Keep gaming
I hope I have convinced you that gaming could have a very positive effect on your life. Encouraging people to do something for a prize is powerful, but making it voluntary makes it even more effective. In a business setting, it has started to gain ground, although I believe it is still underutilised. One lesson I learned is that the size of the incentive is not what matters.
When you can challenge people in a fun way, the mere fact of being able to contribute is all that matters.
Want more?
Want more? Don't be sad that the article is over! We got plenty of other exciting stuff to share with you.
Subscribe to our bi-monthly newsletter and we'll keep you up to date with our latest news!"
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Titel
Mollit duis Lorem amet veniam minim ad.Voluptate commodo labore aliqua quis esse aliqua.Veniam tempor elit velit non.